This post is part of a
series describing the nine
"Cs" that drive a successful social recruiting strategy and
started with You do social
sourcing. Now start your social recruiting strategy!
This week, we have discussed
"C#1" Continuity
and C#2 Consistency
or the art of following-through your branding
As most social media gurus like to
say, social media is about speaking with,
not "at" people. It's not
about pushing generic and bland statements that would define just any company.
It's about telling people what's unique and exciting about you.
The
primary purpose of your home page in your talent network is to offer a personal
connection with your core values, to create the desire of being part of your
world and or interacting with you.
The flexibility of TalentCircles allows you to
upload videos or create new content about your company as often as you want. If
it is compelling, your creativity may be a reason for your candidates to follow
you more closely inside your talent network and invite their friends to show
them how awesome you are.
You probably do not have a team of
artists creating a new Google doodle every day, but you may have great
employees who would love to share their story and speak about your company’s
core values. The credibility of your talent network is dependent on the trust
you instill. If your company really is a great place to work, your best
spokespeople will be your employees!
Storytelling videos showcasing real
people are an essential dimension of HR marketing. This is also what will
entice the candidates in your network to share your jobs, speak about your
events, or re-post your blog entries on their personal social networks.
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