Talent Circles

Thursday, May 15, 2014

How to Evolve a Successful Recruiting Strategy within Your Corporate Recruitment Team

By Jessica Miller-Merrell

Recruiters are independent creatures by nature. We prefer to source, recruit and fill our positions in solitude with only our phone and our computer screens as portals into the outside world. Maybe that’s because of our sales-centric personalities where we are competitive and often reclusive. It’s time we set out of our comfort zone.

Except that we can’t do it alone. We may be a cog in a wheel but a interactive and long term recruiting strategy means working with a team instead of just flying solo.

Take the Anelosimus eximius South American spider for example. They are lone wolves preferring to hunt for insects alone. Then the spiders realized something and came together in communities of 50,000 they create elaborate webs up to 65 feet high.

Successful recruiting and hiring isn’t just a single recruiter’s job. It’s bigger and more involved. It’s a team effort that goes beyond even your corporate recruitment team. I’m talking about leveraging your entire employee population working together as brand ambassadors to fill the twenty-five, three hundred or even three thousand open roles together with a singular mission that benefits everyone at your organization – the employees, the stockholders and those candidates putting them to work and driving productivity and revenue for your company.

In order to attract and retain the best candidates recruiters must work with their public relations, marketing, and other departments to create a workplace culture that’ll have candidates flocking to your open requisitions. No longer are recruiters able to recruit based off salary and compensation, but culture is now one of the most crucial pieces of a candidate’s decision to apply and stay with a company long-term. The saying “money can’t buy happiness” hasn’t been truer in the workplace. Paying someone six figures doesn’t always guarantee that they’ll be happy. A recent study by the New York Times states that happy workers are harder workers.

Stepping outside of your comfort zone and using those around you will not only help develop your own skills as a recruiter, but it’ll give those around you the same opportunity. Whenever you’re struggling to fill a position don’t just rely on your own skills, but use your entire recruitment team to build a strategy and plan around filling difficult positions. This will not only help you break the mold of being a lone wolf, but it’ll help develop a stronger process for filling difficult positions and getting difficult tasks done.

Are you a lone wolf or a social butterfly? How have you involved your recruitment team in improving your recruiting strategy?

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s is the Chief Blogger & Founder of Blogging4Jobs. You can follow her on Twitter @jmillermerrell

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