Talent Circles

Monday, April 6, 2015

3 Ways Recruiters Can Use Twitter Hash Tags in Their Hiring Strategies

By Jessica Miller-Merrell 

There’s something so simple about Twitter and its 140-character messages. That simplicity lets users get to the point in sharing resources, information or connecting. If you caught part one and two of this series, you saw that one of the things I love most about the social network is that even with an enormous amount of Tweets in your feed each day, you can still hone in on what’s important because of the brevity of the messages. I also talked a lot about how employers can use Twitter chat to grow their candidate following and connect with candidates.

In those posts, one of the tools I discussed for starting or growing a Twitter chat was hashtags. However, their use goes far beyond Twitter chats. In fact, recruiters and talent acquisition leaders can use Twitter hashtags as a way to focus employment branding, employment engagement and recruiting efforts.

There are a number of companies already doing so, and there’s a lot to be learned from those who are doing it right. Here are three ways, and three companies, that are leading the way in their use of Twitter hashtags:

Employment branding
Using hashtags as a way to drive awareness of your employment brand is just smart. It reinforces the message you’re using throughout a campaign or even as the backbone of your employment brand and promotes employment brand recognition.

A perfect example of this is Amtrak’s use of #teamamtrak as a way to encourage customer, employee and job seeker engagement. Doing so allows all parties to interact, giving candidates a 360-degree view of the company. Unifying the hashtag allows the employment branding team to better quantify their efforts and counts impressions and number of tweets as part of their regular reporting on engagement and relationships established through Twitter.

Employee engagement
Companies like Adobe use a Twitter hashtag as a way to encourage employees to be involved and engaged with one another, sharing what it’s like to work for Adobe. Their #adobelife campaign started as a simple, no-cost, grassroots effort and grew organically throughout the company as a way to share employee experiences of life with Adobe. By engaging employees this way, the company is making use of their best employment brand ambassadors and offering transparency to candidates.

Recruiting efforts
From featured job listings to Instagram pictures or even an employee Q&A, HP uses their #hpcareers hashtag to drive candidate interest and awareness, and they’re doing it really well. They also use the hashtag to organize and broadcast campus events, job fairs and other recruiting events they are attending, allowing them to not only reach casual job seekers but also be tracked and found by those who are specifically interested in a position at HP.

These three companies are making use of a simple concept to grow their employment brand and attract candidates, and your organization can do the same. Be consistent with your use of a hashtag, get your employees on board and let candidates know they can find you through it as well. It’s a simple, free way to find your next employee.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She's the Chief Blogger and Founder of Blogging4Jobs. You can follow her on Twitter at @jmillermerell.


  1. Rupa Aggarwal will be the renowned copy writer below we are describing with regards to a number of digital camera designer watches have the Mp3 music player which in turn let you hear tunes. rolex replica sale Digital camera designer watches On-line searching merchants get one particular brochure which has a enormous series available. hublot replica A whole new precious stone enjoy exudes fashion, glamor, high-class and ultimately type. rolex replica sale Males and females via most guides regarding lifestyle currently realize that will, fake hublot a new precious stone enjoy increases their unique particular person impression linked with achievements, nevertheless is usually a wonderful expenditure. fake patek philippe These kind of designer watches are able to softly shimmer in just about any someone's wrist as well as immediately make your particular person think special- prior to viewers around your ex.

  2. nike free run australia Looked up and just went cheap nike free run shoes cheap eyes, surprise, not the enemy does not gather head, how is he. This nike free run australia is not a leaf master it. Long time no see. http://www.nikeplus.com.au cheap stepping away bald dog's feet, watching chuckled nike free run australia say hello. See prostrate on the nike free run australia ground like a dog bald dog surprised not help.

  3. Definitely exclusive writing! When I recognized the item writing hugely exceptional. The item seems as if you're going to get all the other writing in this particular unique spot. The collection is usually also dispatching the appliance to assist you to this individual enjoys the fun with one’s unique earning a living style. At this point using payday loans Bless people just one lots intended for beautiful points publishing.