When asked what
single metric is most valuable in tracking their recruiting team’s performance,
talent leaders say that quality of hire is what matters most. This is according
to LinkedIn’s Global Recruiting Trends 2016 report.
The top three
methods companies are using to measure “quality of hire” are 1) new hire
performance evaluations, 2) turnover or retention statistics, and 3) hiring
manager satisfaction.
While
performance evaluations and retention statistics were nearly tied—at 50% and
49% respectively—as the most commonly used methods for measuring quality of
hire, the majority of respondents in the LinkedIn study said they feel there is
definitely room for improvement in the way quality is currently being measured.
When
you consider that some estimates put almost half of all new hires in the category
of “failures” within 18 months, the “quality of hire metric” seems to be a
pretty important one.
Some
suggestions for better measurement strategies when it comes to quality of hire
include replacing standard job descriptions with performance objectives. The
majority of job descriptions tend to emphasize skills and experience, or talk
about competencies in broad behavioral terms. Concentrating instead on ramp-up
time, specific end results and definable accomplishments provides a way to actually
measure and track success.
Since quality
of hire denotes the value a new employee brings to an organization, companies
also need to be clear about what “value” means to them. Things like employee
engagement and cultural fit have become extremely important when it comes to
employee retention. And since retention is one way employers measure new hire
quality, recruiters who really understand the culture and corporate brand of
the companies they work with, will be the most effective at providing high
quality new hires.
Speaking of
corporate branding, another one of the trends the LinkedIn study reported is that 59% of respondents
said they will be investing more in their corporate branding strategy than they
did last year. Social media has made corporate branding more important than
ever. This is actually good news when it comes to the “quality of hire” issue.
A company’s brand is all about its core values, beliefs and purpose. When a
company’s branding is really clear, it helps lay the groundwork for ensuring
the candidate and company are a good match for each other.
Accurately capturing
and tracking performance data not only gives you a clear picture of how you’re
currently doing on the talent management front, it will also help you
continually improve future recruiting strategies.
If you have
questions about tracking performance data or how to recruit the highest quality
new hires, we can help. Call us at 415-835-0202 or email us at sales@talentcircles.com.