College campuses are,
obviously, prime territory for employee recruitment. But the popularity of
campus recruiting can put a real drain on career services resources. Employers
want all the help they can get to be both visible and inviting to current students
as well as alumni. So they turn to career services departments to assist with innovative
ways to attract talent, and help with setting up programs like on-campus
workshops, information sessions and meet-and-greets. With everyone wanting
treatment that puts them front and center, and sets them apart from everyone
else, career services offices are feeling spread pretty thin.
Roger Woolsey, Senior Assistant Dean and Director of the Center for
Professional Development at Dartmouth College, explains, “With accelerated recruiting
taking place on college campuses, career development offices struggle to meet
demand from employers. Notably, employers want as much interface with students
as possible, which contributes to the resource drain.” He goes on to point out, however, that there
are very effective solutions, like those he gets from working with
TalentCircles, that provide relief for both employers and career development offices.
Woolsey says, “TalentCircles provides employers a recruiting platform that not
only addresses affordability to recruit on college campuses, but also allows
for continuing interaction with college students. Alumni and parent employers
can now create brand recognition and actually recruit students from remote
locations around the world, enhancing the value add to everyone involved. Opening
up TalentCircles to recruiters relieves resource drain by giving employers and
students ongoing opportunities to engage and share information freely.”
In addition to the goal of getting
students and alumni interested in their companies, employers are also looking
for ways to ensure potential recruits have the skills and abilities they deem
valuable for succeeding with the company. Woolsey says, “TalentCircle’s
flexible platform allows employers and alumni to facilitate education on
specific skills and abilities, and provides opportunities to mentor and conduct
webinars as often as needed without over regulating from college and university
career development offices.”
College career services
offices can be an invaluable resource for students, alumni and employers alike.
Students get help with career exploration and preparation, while employers get
access to individuals who could very well turn out to be some of their top
talent. Of course, there are no guarantees that students will pick the perfect
career or recruiters will always find the perfect employees, but getting as
much clarity as possible about the options goes a long way in alleviating the
stress associated with the unknown. “Career development is all about reducing
as much uncertainty as possible,” concludes Woolsey. “To do so, we need to
increase overall engagement with all stakeholders. TalentCircles empowers our
students to match their profiles with industry experts, request a virtual chat
or meeting and to easily apply for positions. TalentCircles is a game-changer
in an area where there is so much demand on the use of technology to mentor and
recruit college students.”
Even with technology being such a prominent part of what
makes TalentCircles so effective, relationship building is still at the heart
of a successful recruiting program. Susan Magrino, President and CEO of
TalentCircles, shares, “The ability to balance the
speed and ease of technology with the power to build and maintain solid
relationships is what makes recruiting work. I am so pleased that we
have been able to build this relationship with Roger Woolsey and Dartmouth, and
have, in turn, helped them create DartmouthCircles to build lasting connections
between students, alumni and employers.”
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