Talent Circles

Thursday, May 23, 2013

How to Reach a Niche Recruiting Audience Online

By Jessica Miller-Merrell

Being tasked with the job of finding a candidate in niche market can be a daunting task. Job boards like Monster.com and Indeed.com offer a wide variety of jobs and most of the time don’t hit niche markets. As a recruiter it’s important to advertise your open positions in places that job seekers are visiting. For instance, if I were hiring for someone in pharmaceuticals that particular job seeker would rather search where all the jobs are related to pharmaceuticals instead of cycling through hundreds of non-related jobs.

If you’re having trouble reaching your audience in a very niche sector I have come up with a few places and suggestions to focus your effort. Not all of these will work across the board, but it’ll give you a basic understanding of this part of the recruiting process:

Niche Job Boards: Niche jobs boards are becoming more relevant in today’s society as high-tech industries are becoming the new trend. Not all niche job boards will be successful, but the work for many reasons. One of the biggest problems in a recruiter’s job is finding relevant people. Out of 100 applications received it’s possible that less than five of them are relevant to the actual posting. Using a job board specific to whim you’re hiring creates relevancy and will help weed out applicants who aren’t qualified.

It also helps cut down on the cost of hiring. If you’re using a job board like Monster.com you’re paying for an audience that you don’t want. Most of the time you’re hiring for 5% of these bigger job board’s audience.

Hashtags: Something that has become extremely popular in the recruiting world has been niche-recruiting hashtags. Meeting and engaging with potential applicants in the Twitterverse is the new normal in online recruiting. Instead of throwing out random hashtags like most people do, here are a few hashtags that will allow you to reach a specific audience:

Remember: There is a billion tweets sent every four days. Using appropriate hashtags is essential when posting job listings on Twitter for a niche target.

#USGuys – This hashtag caters to the marketing community. As a recruiter using this hashtag when posting a job related to marketing will greatly increase your chances of being seen by someone who is looking for a marketing job.

#socialmedia – One of the most popular jobs in today’s economy is all about social media. There are tons and tons of tweets about social media so using this hashtag coupled with one like #USGuys will help narrow down your search for someone interested in marketing and social media.

Other popular hashtags include #business #Is #in #hirefriday and #jobs. For a deeper understanding of how these hashtags work you can read Top 25 List of Twitter Hashtags for Human Resources. Niche job marketing is easy if you know where to look. Try these tips to increase the number of relevant applicants for each of your job postings.

If you find yourself in a situation where you need to hire for a very specialized industry try using these suggestions to find a candidate without wasting money and time. Not all of these will work for every job listing, but they have been proven to be very effective in recruiting trends.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s an author who writes at Blogging4Jobs. You can follow her on Twitter @blogging4jobs

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