In a landmark book Talent on
Demand: Managing Talent in an Age of Uncertainty, Peter Cappelli was applying lean supply chain
management concepts to people in order to enable companies to build adaptability
within their staffing strategy. Since then, several books from Lean Human Resources: Redesigning HR Processes for a
Culture of Continuous Improvement by Cheryl Jekiel to more recently, Lean HR, Introducing Process Excellence to Your
Practice, by Dwayne Lay have advocated lean
approaches.
Sometimes, however, exporting concepts from a vertical to
another can be disconcerting to the non-specialist, which can explain why the
very notion of "lean" has been somewhat mocked. Yet, it's not
necessary to know everything about lean to leverage some of its valuable
principles. For me, one of the most important notions of talent acquisition is waste elimination, i.e. "any activity that does not result in
moving the process closer to the final output or adding value to the final
output." This (identifying and eliminating “muda” or wastefulness) is one
of the 3 central concepts of Lean management (along with identifying and
streamlining “mura” – unevenness – and “muri” – excessiveness.
In the
talent acquisition process, the drop-out rate of candidates who come to your
website is astounding. Sometimes, this rate can reach up to 90% of the candidates that
you have been able to attract via your job posts or your social media efforts.
They come to your website but either do not find the information they are
looking for or are reluctant to fill the myriad of forms that you request to
ever be considered by the company.
Clean up your process and welcome candidates at the
various
touch-points with your company (career site, job boards, public social
networks, etc…)!
Make sure that you move
from a process designed for the candidate to respond to a job requisition or job requirement, to a process where your company can be responsive to an inquiry or expression of interest
from the candidate. In other words, allow
candidates to join your talent network. It's easy and this will save you a considerable
amount of money.
This involves a subtle
shift in approach – from a one-sided, non-collaborative one to an engagement
approach where you attract talent, build an active online community and then
send them to the ATS when they are qualified.
The biggest benefit of this lean approach to talent acquisition is
that it provides an optimal candidate experience. With the
proliferation of social media, employers can take advantage of the social tools
available today to build out this optimized recruiting workflow: an engagement
platform, i.e. an employer-branded space where candidates and recruiters can
meet and interact — and where constituencies can operate comfortably each on
their own terms.