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Thursday, July 25, 2013

How New Data Can Transform Your Tired Recruiting Strategy

By Jessica Miller-Merrell

One of the benefits to a talent network like TalentCircles is the ability to keep candidate data and information fresh versus legacy approaches to hiring and recruiting, which rely on the ATS or applicant tracking system as candidate storage and database system. This old model of recruitment is one of the reasons why companies are spending millions of dollars each year seeking outside "new" candidates — although many of them might already be in their various data repositories...

With TalentCircles, candidates opt into into your network, and thus they have clearly signified that they are interested in your company. Because they are interested in your company, they are also interested in updating their information at all times — and they can do so on their own terms and time. So give them reasons to remain connected with your company network, and post interesting information (news, jobs, blog posts) or organize events on a regular basis. The benefit is obvious: your candidates' information is never stale or outdated.

Whether it be a new job or new skill a candidate’s updated information can be the difference between the perfect fit and a wrong hire. New data is extremely important in the recruiting process and can help recruiters in several ways. When you have outdated information, it’s hard to find a candidate who would be a perfect fit for a specific job. You will be far more effective if your candidate pool has offers accurate data.

Working together in a talent community allows recruiters and candidates to maintain a tighter relationship, which is benefitial to both parties. Potential candidates feel they are kept in the loop, and recruiters know of the candidate's career path right away.

Fresh data will transform any recruiting strategy simply because a recruiter will know they have up to date information and will take it to hire more effectively. If you’re in HR and you’re working with outdated information it might be time to invest in solutions that offer a more comprehensive look at the candidates you’re recruiting. It’ll not only save you time; it will also improve the candidate experience by allowing candidates to always provide you with their latest information.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s an author who writes at Blogging4Jobs. You can follow her on Twitter @blogging4jobs

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