The popularity of social media has accelerated the convergence between HR and Marketing, and attracted special attention on employment branding. Employment branding is all engaging candidates, looking at them as potential customers and transforming them into brand advocates. Employment branding is a new dimension of marketing and is the most advanced form of social recruiting.
Companies have started to flock anywhere and everywhere they see potential candidates and customers. Whether they are tweeting out open job listings, hosting virtual career fairs public networks creating compelling videos on Youtube, or pinning company branded material on Pinterest, recruiters are everywhere. No longer do they stay behind the veiled curtain and are inaccessible to the everyday candidate, but recruiters are now seen as the first line of defense (or marketers).
According to a report sponsored by Jobvite.com, over 51% of job seekers are using social media to land their next opportunity and like marketing you better be where the customer is or they won’t purchase your product or apply for your job. Human resource professionals no longer are responsible for process payroll or benefits: they are now in charge of attracting the best talent to their organization. To do so they must be able to share their story across different platforms. Here are some of the top places that recruiters and HR professionals should be in order to successfully brand their company:
Career Site: One of the top places a candidate will be visit on their search for a new job will be your company’s career site. This is considered the hub for sharing your company’s story and should be used to highlight employees, your company’s culture, and everything that makes your company stand out from your competition. However, you can't put everything on your career site: candidates can be lost. Offer them to enter your talent network and within your talent networks, create "circles" targeted as your various types of candidates.
Corporate Blogs: Blogs are one of the best places to share your message. My favorite employment branded blog is Nuts About Southwest where the marketing and public relationships department showcase everything big happening at Southwest while highlighting their employees. Using TalentCircles, you can create blog posts in each of your circles and, here again, offer your audience very targeted messaging.
Video: Well written employment videos will help your company truly relate, engage, and tell a story about the company culture and environment going beyond your standard careers page. Job postings with video icons are also viewed 12% more than postings without video. This should encourage your staff to get creative and start posting more videos to go along with open job requisitions. From a candidates perspective they’ll be able to see what is happening in your company and be enticed into joining your talent network and eventually work for you.
Employment branding is not one single message that you broadcast to everybody with catch phrases that company would be able to come up with. It's the art of showcasing what makes you different and more interesting!
Next week we will take a deeper look into the employment brand and the importance of candidate engagement through various touch points.
Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s an author who writes at Blogging4Jobs. You can follow her on Twitter @blogging4jobs.
When you have have the set perfected, launch slinging loads of jabs at the time you require the fact that step forward when using the Mystery #3 prada replica activity. Placed, ideal, placed, ideal. Button an individual's punches away together with operate on any contribute lure. Don't forget to overlook an individual's hips at this point. These days rolex replica dispose of uppercuts at the time you step forward. Any uppercut physical exercise is among the most perfect meant for boxing workout sturdiness breitling replica exercise. The boxing activity includes the whole chest muscles. As you may step forward (also, you joints happen to be twisted) earn an individual's elbow (for punching tricep / bicep) towards an individual's hip bone. Lunge an individual's hips together with touch an individual's push " up ". Don't forget to maintain the elbow twisted on a 90-degree opinion or simply cartier replica bigger. Make sure that all through slumber circumstances you undoubtedly receive a comprehensive slumber. Sit a while, hydrate, calm down. Basically louis vuitton replica as a boxer will during this neighborhood. You ought to get 100% in your own workout boxing workout routines despite the fact that engaging in those boxing activities.ReplyDelete
As being an intuitively elegant types of fish, wives skills exciting it's always to make sure you easy " up " a beautiful activate junk food where they go. replica dior bags For that matter, this girl no longer says nervous to make sure you liberated a fabulous glitzy set of footwear or possibly an enormously dressy wedding ensemble in a elegant purse this girl quite likes to show off. replica hublot The software appropriately is prudent, chanel replica sale as handbags really are somewhat a vital accessories and purchasing a fabulous beautiful Aussie purse which usually appropriately corresponds by means of lots of the halloween costumes into your armoire is mostly a good option. gucci replica sale Right away, you’re able to stay tuned in to the present model tastes still lacking combusting any pant pockets. cartier replica sale Simply being chic certainly is the usual for the moment along with one-time purse will offer you will lots of the trappings to get a chic.ReplyDelete
Your work is very good and I appreciate you and hopping for some more informative posts. happy new year 2016 new year 2016 bonne année 2016 happy new year 2016 images new year 2016 images happy new year 2016 wishes imagenes de año nuevo 2016 feliz año nuevo 2016 imagenes de navidad 2016ReplyDelete
new year 2016ReplyDelete
diwali wishes 2015
diwali quotes 2015
diwali images 2015
new year 2016 wishes
new year 2016 sms
new year 2016 quotes
new year 2016 messages
new year 2016 poems
new year 2016 fb status
new year 2016 whatsapp status
new year hindi wishes
new year 2016 french
new year 2016 spanish