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Wednesday, December 18, 2013

The value of the Pew Research test: "How Millennial are you?"





Over the past few months, lots of people have taken the Pew Research test ‘How millennial are you?, which is part of 2010 research project "Millennials: A Portrait of Generation Next."

Most people like tests. It's a narcissistic thing: we brag (or don't brag) about the results. Yet, tests are not simply about us. They are about understanding how we stand in relation to others. If you are a Baby Boomer or a Gen X, chances are that you did not take it considering that you are not a Millennial anyway. Yet if you do, you will:
  • Discover that being a millennial is not simply an age category, but also a mindset. Age isn't the only thing that makes you millennial—habits do too, as Time said to its readers when they invited them to take the test.
  • Be able to assess the efforts you must make to better understand a group you may not belong to (age- or behavior-wise). It's worth it:  Generation Y will make up 75 percent of the workforce by the year 2025. So no company will survive without them. But even more importantly today employers are struggling to retain them and according to a survey by Millennial Branding, almost one-third of companies lost a minimum of 15 percent of their Gen Y employees in the last year. These losses cost companies anywhere from $15,000 to $25,000 per Millennial lost.


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