Go to TalentCircles Website

Thursday, December 5, 2013

Why Your Social Recruiting Strategy Isn’t Working



By Jessica Miller-Merrell

We’ve all heard the term ‘social recruiting.’ Over the past six since the term has developed into more then just a buzzword, but a common practice in the recruiting and HR professions. According to a recent survey over 94% of recruiters surveyed have already used or planned to begin using social media this year. This is a 40% jump from those surveyed in 2011.

This shift in recruiting practices comes purely from the benefits of using social media to find and vet candidates. In the same survey there was a 33% improvement in time to hire and a 49% increase in the candidate quality.

So why is your social recruiting strategy failing? Because social sourcing is not social recruiting!

Candidates aren’t being engaged properly on these channels. The influx of mass-LinkedIn messages has turned candidates away because recruiters are casting a broad net without really qualifying candidates. As a marketer if you send me a job that’s in the IT field, you’re going to be removed instantly from my network. Everything recruiters do on social media should be centered on the candidate experience and building relationships. Without those crucial relationships you’ll spend wasted hours trying to vet talent.

According to another survey, 47% of job seekers have been targeted by recruiters using social media in the last twelve months. In order to maintain healthy relationships with these jobs seekers recruiters will need to develop a customized and personal approach to recruiting. Job seekers who feel more engaged with a specific recruiter are more likely to follow through with the entire process. Social recruiting is more then just a tweet or a Facebook update, it’s about real life encounters that are making your recruiting and engagement strategy truly unique.

Social recruiting requires tailoring communications and to do so, you need to have candidates first tell you who they are and if they are interested in you! It's about them them first. Not about you.

In order to succeed in the social recruiting arena recruiters will need to stop using mass-mailing tactics with candidates and start customizing each experience and respect the rules of social engagement. Taking the time to start a dialogue between each candidate whether it be InMail, Facebook, or Twitter, will go a long way in finding the brightest talent for your organization.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s an author who writes at Blogging4Jobs. You can follow her on Twitter @blogging4jobs

Photo Credit

1 comment:

  1. The actual racket or even regulator may be the aspect of omega replica uk end up being modified so the call evaluate as well as proper min's period without having progress or even hold off their own leaving. This particular continuous motion between your point escapement steering wheel and also the spin out of control balance-wheel set up enables realignment from the 03. So how exactly does a good atomic time clock? As though the drinking water supply, the actual cesium wallet wrist watches enables a digital program in order to calculate the actual vibrations from the atoms proceed in one power condition to a different. This really is such as the rolex replica ultra-precise dimension associated with atomic clocks, that just from stage along with 1 2nd every a large number of an incredible number of many years, is actually after that used in all of the manufacturing string. After that, this can make the actual golf ball leap in order to gasoline, that goes by via a microwave hole. The procedure is actually repetitive to locate a resonance rate of recurrence changes their state from the atoms. This particular rate of recurrence may be the organic resonance cesium, that identifies the actual breitling replica 2nd. The actual photons or even factors associated with neon gentle tend to be calculated having a detector. The actual wallet wrist watches tend to be some of those points which have been around quite a long time, getting used every single day, often without having recognizing this. Learn how to cope with this kind of systems. This particular motion matched using the undercarriage stress proceed the actual steering wheel as well as spin out of control with the conflict constant moving along with dark red, submiting each instructions through shifting the actual point strikes this particular inertia flywheel-spiral, comprising the actual steering wheel arranged, the actual spin out of control, the actual axis from the steering wheel as well as dark red share.

    ReplyDelete