The explosion of social media redefined the way we source,
recruit and hire candidates. Through social media the ability to engage
companies and products, gave rise to the expectation that candidates should
connect with recruiting teams directly. And with this increase in social media
activity, the human capital industry saw an increase in internet research what
is also referred to as online sourcing.
Sourcing is the act of researching for passive qualified
candidates within social networks, forums, online databases and communities.
These source candidates are then qualified and passed onto a recruiter for a
specific open job requisition at a company.
The process is repeated with the same result. Potentially
thousands of sourced passive candidates are effectively caught and released
back into the mainstream talent pool by a single sourcer at your company. The
sourcing activities continue as the immediate need for qualified candidates is
great at your organization. Your sourcing team continues researching and
combing the internet for talent, and the cycle never ends. Did I mention that
the definition of insanity is the process of repeating the same action over and
over and over again?
Simply sourcing for talent using a catch and release
strategy is a recipe for recruitment insanity.
That’s because sourcing in recruitment is only half the
story. Recruitment teams need to focus on mentoring, relationships and engaging
those candidates. There should be no candidate release when a qualified passive
job seeker is identified sourced for your company. Instead of capture and
release, recruiting teams must employ and capture and engage strategy. Capture
and engage is a strategy that compliments and enhances your current sourcing
and research efforts but is focused on your organization’s long term talent
needs.
Sourcing is just one important piece of your recruitment
strategy. Building relationships, engaging job seekers who exhibit an interest
but might not yet have the skill or experience level for a current open
position, is not a reason to turn your back on them. This is an opportunity to
establish a relationship and help mentor candidates for future job positions by
leveraging your talent community.
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