Earlier this month we talked about how
video broadcasting is key for your employment branding. We’d like to expand
on the topic today and show why it’s the future.
As recruiters, we are constantly looking at ways to reach
and engage potential candidates. From Twitter chats to Instagram to Pinterest,
we’ll try the strange, the out of the box and the things no one else is doing.
However, sometimes the best thing we can do is jump on the bandwagon. If our
goal is to reach candidates where they live, work and play, then we should look
to what media they’re using on a regular basis and how they’re using it.
Increasingly, the answer is video.
Consuming video on a daily basis became a part of our lives
long ago, but a few recent developments have made it even more present and even
more likely to be used in our industry. From Meerkat to Periscope, live video
broadcasting is the
wave of the future for individuals, retailers and believe
it or not, our industry too. While the buzz of these two video broadcasting
apps has surely been impressive, it’s LinkedIn’s
recent acquisition of Lynda.com that has me saying now
more than ever that video is not only the next big thing in recruiting and
hiring but is also here to stay.
It’s a digital world we are living in, and right now video
storytelling is the best way to share resources, engage with your audiences and
take advantage of a new opportunity. Your candidates, who are consumers, are in
the middle of a mobile revolution and they expect you to be a part of it as
well.
Simply put, it’s video,
video, video for everything. Take a look at these four ways you can
introduce video into your recruiting and employment branding.
Video
job announcements
Technology like TalentCircles allows
recruiters to seamlessly upload video and share with their circles. Talent
community members who view video are encouraged to learn more about the
organization by joining its talent community, which can be accomplished with a
simple social sign in through LinkedIn, Facebook or Google+. Video job
announcements also offer added value by increasing your ROI on employment
branding efforts.
Day-in-the-life
videos
Give candidates a peek inside your company with videos that
show a condensed version of a day in the life of an employee or team. These
video serve as great candidate resources, providing insights into the company
culture and allowing them to learn more about the organization and positions before
they apply.
Become
human again
Technology has done great things for recruiting, but it has
also made recruiters seem anonymous and the talent acquisition process hidden.
Get out from behind the technology by stepping in front of the camera. Video
reminds candidates - and recruiters - of the people behind the HR technology.
Video
“interviews”
In our day and age, time is precious and geographic
boundaries mean nothing. Use live video chats to engage with candidates without
them having to come to you, whether as a pre-interview screening, an informal
chat or a formal interview, and allow them to use the opportunity to find out
more about the organization as well. Asking questions and building
relationships long before the job seeker actually applies can only mean better
quality hires.
Jessica Miller-Merrell, SPHR is a workplace and technology anthropologist specializing in HR and recruiting. She's the Chief Blogger and Founder of Blogging4Jobs and author of The HR Technology Field Guide. You can follow her on Twitter at @jmillermerell.
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