Talent Circles

Wednesday, June 3, 2015

How Content Can Elevate Your Recruitment Strategy - Part One

By Jessica Miller-Merrell 

In case you haven’t noticed lately, content is king. In marketing, in entertainment, and in recruiting, content is what people are looking for. Even if you’ve never considered what marketers are using, all you need to do to see evidence of this is consider the many online channels you use on a day-to-day basis. From Twitter to Facebook to blogs you follow to videos you watch to pictures that make you stop and look, content is everywhere!

If you’re not using content to reach candidates, you’re missing out on a massive opportunity that goes beyond paid advertising. Content can elevate your strategy in a way that dollars just can’t.

What content does for recruiting
Content marketing in recruiting is powerful. It’s a form of digital storytelling that helps people identify with what you’re saying, find themselves somewhere in the story and picture themselves at your company. It’s funny that even in our information age, companies are still holding back on sharing with candidates during the hiring process. Companies who are doing it right are experiencing the benefit of information sharing and storytelling through content marketing. In part two of this series, I’ll talk more about a couple of companies whose lead you should follow when it comes to content, but for now I’ll just say that they are leveraging content to build relationships, tell engaging and memorable stories and educate candidates. In turn, they’re seeing better hires and fewer unqualified applicants for open positions.

Is all content created equal?
Many people hear content and think only of blogs, but as I mentioned above, there are numerous and diverse content creation and promotion opportunities. I do actually believe that a blog on your careers page is the best place to start because it’s simple, provides you with content to push out through social channels and allows you to talk about anything you want, at whatever length you want.

However, it’s not just blogs that can tell stories. Video offers both traditional and new storytelling opportunities. You can use a scripted video, provide a live stream, or anything in between. Beyond blogs and videos, there are numerous other channels. Infographics, microblogs like Twitter, photo-sharing apps like Instagram and the newer channels that are new on the market or have yet to even be released provide (or will soon provide) an almost endless number of ways to produce content.

Making it happen
Content doesn’t have to be complicated, but it does require strategy. To develop your strategy, start with some research to discover what types of content drive the highest quality candidates and where candidates are interacting so you can improve your reach. It’s so important to understand the job candidate audience you want to reach before you build any content for recruiting and hiring.

A good strategy will outline the type of content you’ll produce, the frequency and the ways you’ll distribute and promote content. Good content just doesn’t happen. It takes research, time and a great deal of trial and error. You’ll probably make a lot of mistakes, but you’ll also find that it gives you greater reach and more in-depth communication than you can get anywhere else.

TalentCircles is the most comprehensive candidate engagement platform on the market. Take a product tour or request a live demo today. 

Jessica Miller-Merrell, SPHR is a workplace and technology anthropologist specializing in HR and recruiting. She's the Chief Blogger and Founder of Blogging4Jobs and author of The HR Technology Field Guide. You can follow her on Twitter at @jmillermerell.


  1. Preferably, it's really a popular sporting replica watches sale developer which will tenders top notch task and even inventive model while not comprehending any specific rules. Becoming a universe beater with the outdoor activity range, the application begun a singular schedule belonging to the universe travel. The application put together a connection belonging to the most reasonable sports people to create history to help you the nation's rolex replica. It insurance contains payed off a powerful big dividend throughout the years. These have preserved it insurance inside the procedure as a result of highly start off to help make even further uniqueness on the nation's programs with the assistance of a lot of these superb sportspersons. Sector’s each individual mannequin could very well readily end up referred to as an important towering wrist watch in tag heuer replica sale brilliance and even look and feel. Possibly even with the a good number of severe issues, these have was that evaluation of your and even came about successful. Practically all Community running watches can be “up to help you date” and even spectacular on model in bench mark Switzerland Quartz and An automatic move. That group’s move up and running anyhow in chanel replica product, which inturn with the 1980s decided that Italian language sit back and watch advertise. Gradually with the equivalent timeframe, that Cluster invigorated that Philip Sit back and watch product. That Patek Philippe's Us platinum Universe Precious time worth's contemplate huge number of funds. It cartier replic uk is viewed one of the more you.

  2. The equivalent annualized percentage rate for payday loans and other short-term installment payday loans ranges from 547.5% to 999.45%, based on the amount and the length of the loan. Larger loans with longer payback periods have lower interest rates.