Employment branding
is one of the most talked about strategies in recruiting right now and there is
a focus on creating content that is clickable and contagious. While this is a
great focus to have, we’ve got to remember that employment branding is about
far more than just a high click rate. Employment branding is an overall
strategy, not a tactic. One of the tactics that support your strategy may be
creating content that you hope will spread like wild fire, but employment
branding is all encompassing and goes beyond the content.
No matter what type
of tactics you use, clicks are not the end goal. The end goal is getting highly
qualified people who fit settled at your company. There are three ways
employment branding helps us achieve this:
It
assists in acquiring high-quality applications. – By being transparent, consistent
and highlighting the benefits of working with the company as well as the ins
and outs of the job, you’ll see higher-quality applicants. This means someone who has the skill
level you’re looking for and fits with the company culture. Remember that it’s
not all about skill, or even culture fit. A CEB study found that candidates who fit the
company culture are 12% more likely to be a quality hire, but those who fit
with the people they work with are 30% more likely to be a quality hire.
It helps
to convert candidates into applicants that join our talent network. – Your
company’s talent network is a place that can help convert candidates, get them
connected and move them from a mindset of uncertainty to knowing they’re headed
in the right direction. Employment branding helps get them there.
It enhances
the brand, which you’ll benefit from for years to come. – One of the most valuable aspects of employment branding is the
ability to help shape your reputation and in turn the public’s perception of
you as an employer.
Where clickable content comes in
If these three
aspects of employment branding propel us forward to reach the end goal of a
successful, satisfied workforce, then where does clickable content come in?
Clickable content is used throughout an employment branding campaign to reach targeted
and specific candidates that we might otherwise not reach or convert from our
existing efforts. The goal here isn’t for everything we produce to go viral. We
don’t need or even want that every time. Instead of simply thinking clickable content, think clickable
content with a purpose.
Clickable content
with a purpose isn’t about quantity, it’s about quality. Quality content will
yield quality hires. Think about these three essentials for creating quality
clickable content:
Information
that people want and need
Stop
selling your company and start providing content that your candidates need,
want and are looking for. The type of content you produce will be determined by
your target candidates.
Language
that grabs people
Quality
content is a must, but you’ve got to convince people to click on that link
before they can experience the value of it. Use headlines that are exciting,
relevant to your target candidates and are inclusive – think we instead of me.
Be
in the right places
The
most shareable content in the world isn’t going to be shared or clicked if it’s
hidden. Use your social networks, company blog, personal connections, LinkedIn
groups, employees who are your brand ambassadors, industry-specific message
boards and any other channel that has been proven to work for you to promote
it. It’s not going to share itself, so get out there and do it.
TalentCircles is the most comprehensive candidate engagement platform on the market. Take a product tour or request a live demo today.
Jessica Miller-Merrell, SPHR is a workplace and technology anthropologist specializing in HR and recruiting. She's the Chief Blogger and Founder of Blogging4Jobs and author of The HR Technology Field Guide. You can follow her on Twitter at @jmillermerell.
Jessica Miller-Merrell, SPHR is a workplace and technology anthropologist specializing in HR and recruiting. She's the Chief Blogger and Founder of Blogging4Jobs and author of The HR Technology Field Guide. You can follow her on Twitter at @jmillermerell.
The acumen abaft this appeal is that replica watches the Swiss affected watches affectation the best functionalities and appearance that are begin in watches that amount abounding times more.The craftsmen who accomplish these Swiss affected watches absorb lots of time in researching.They try to agenda down the finest credibility of the aboriginal and absorb them into the Swiss affected watches they produce.The centralized parts,or the movement,are all sourced from Switzerland,appropriately their top costs.These Swiss affected watches endure the a lot of cartier replica and are the a lot of authentic ones as far as advancement time is concerned.However there is addition brand of Swiss affected watches and they amount less.Their movements are alien from Hong Kong,authoritative the amount of the absolute accumulation absolutely cheap.Regardless of their price,those who abrasion them admire even omega replica the low amount Swiss affected watches.They apperceive that these Swiss affected watches plan in acute acclimate altitude like the absolute ones.Anyway,you can accept the cheaper Louis Vuitton childhood bag replica or the 18-carat Louis Vuitton childhood bag in our online store.If all the Louis Vuitton childhood bag in our abundance can not amuse you requirement,amuse acquaintance us!Here,do you abatement in adulation with louis vuitton replica replica LV Cipher Canvas handbags? Come on,they are actual advantageous to buy.Do not absorb too abundant money and do not anguish about quality,I am abiding they will not let you down.Frankly speaking,a allotment of replica louis vuitton all Louis Vuitton wallets,I absolutely adulation the Insolite item.It is one of my claimed faves.
ReplyDeletePayday loans can be a useful tool when dealing with financial crises. As long as you know you can pay back what you borrow, and you’re using the money only for things you absolutely need www.usacheckcashingstore.com/spring-valley they can be a great tool to save you from life’s other hassles
ReplyDelete