Embracing Technology: The True Connection Between Employers and Job Seekers

The sheer volume of information and technology available to us each day can be a bit overwhelming, to say the least. But when it comes to establishing a real connection between employers and job seekers, it’s also an incredible gift. Rather than being a cold interface to avoid true social interaction, technology is now providing us with more ways than ever to meet, learn about, and stay connected with each other all over the world.

As the forerunner of electronic communication, email used to be enough when it came to reaching out to the qualified candidates in your resume bank. Now, however, that’s just a small piece of a much larger engagement process. For recruiters, the key is to understand how a talent pool can be used to fill open positions then determine how to best connect with that talent.

Whether you’re a job seeker, a recruiter or an employer, make sure you’re incorporating these top methods of staying front and center in the talent pool instead of drowning in the endless sea of names and information.

1. Chat booths – A virtual meet and greet where participants get to ask questions, share relevant information and get to know each other on a more personal level.
2. Webinars – As the employer, these are a great opportunity to provide important information about what you have to offer and expound on your greatest assets. For job seekers, you can get tons of relevant information about whether an organization or company meets your requirements and shares your values.
3. Live Video Interviews – These allow you to hire for aptitude as well as for attitude while keeping your costs down.  
4. Skills Matching – If you want engaged employees, you need to hire candidates whose skills and attitudes fit your company's needs and culture.
5. Virtual Communities – A place for both candidates and employers to provide live profiles, videos, messages, announcements and more. Here, candidates can access jobs that best match their profiles, meet up with like-minded individuals and attend events of interest. 
6. Social Sharing – You know what they are: Facebook, Twitter, LinkedIn, Pinterest, Google+, StumbleUpon, Tumblr, Instagram, YouTube and Vine, just to name a few of the most popular. Now, make sure you use them! There is a nearly endless supply of advice out there on the most effective ways to do so.

Remember, connect often and in a variety of ways. The right technology can keep you informed and responsive – two major factors in a successful talent acquisition strategy.