Talent Circles

Thursday, October 10, 2013

How to Woo Knowledge Workers Away from the Competition

By Jessica Miller-Merrell

This is a two part series on recruiting and retaining knowledge workers. Click here to read part one.

As I mentioned earlier, knowledge workers are one of your company’s most valuable assets and while creating a strategy and culture kept on retaining them at your workplace, it’s likely that your employer’s efforts won’t keep everyone from jumping ship. It’s important to take a balanced retention and recruiting approach.

Find insights from your current knowledge workers. This balanced approach starts with asking for information and preferences from your current knowledge workers you employ. Whether it’s a formal survey or a series of focus groups, start talking to your current employees before you create a campaign to recruit internally and externally.

Create focused environments for learning, work and collaboration. Knowledge workers are at their happiest when they are inspired, comfortable and most productive. By creating an environment and culture that works best for these individuals, you can begin to build an employment brand and story to share with prospective candidates focused on the ways that they work and perform at their best.

Create your story and target job seekers appropriately. Great workplaces focused on the above perks and culture deserved to be shared with an employment branding strategy. Keep in mind that messaging, including content marketing like video and blogs, placement and marketing are key for this savvy and smart audience of candidates who are in short supply.

Create opportunities to engage. As part of your employment branding and recruiting efforts, it’s important to create focused environments with the purposes of engaging, sharing and learning for these highly sought after group of employees. Talent networks are a great place to start offering a highly dynamic and polished online environment centering on the prospective employee.

This balanced recruiting approach focuses on employment branding and the realization that when you are marketing job opportunities, your culture and benefits at your company, it’s not only external candidates and customers that are watching and listening, it’s also monitored by your current employees. Which makes the balance of content, information and resources shared even more important because with your employment branding efforts your not only wooing workers away from your competition, your retaining employees at your company.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s an author who writes at Blogging4Jobs. You can follow her on Twitter @blogging4jobs

Photo Credit


  1. Including, this quick heighten gal controlling a challenging sling container probably would not come up with your girlfriend appearance funky. replica handbags sale Should a designer purse is certainly attractive and likewise agrees with your own, consequently it all succeeds on your behalf. Yet, despite the fact that two hundred thousand dollar container in your day to day or simply formalised take advantage of, it is important to know that they'll cooler an individual's pattern more or less the maximum amount male pants is capable of.
    rolex replica For this reason, down the page outlined happen to be couple pointers that may assist you during getting a ideal go with equal in porportion towards your shape. The won't just get you to appearance cool, piece will in addition improve away your look in a flash. gucci flora replica Parin Sanghvi, Mohit Singhvi together with Shruti Gupta - a couple of newer system creators within the MIT Start for Structure, Pune own specially designed a useful procuring container which can conveniently get improved suitable hanger back. replica prada Despite the reality that products and services composed of recycled commodities may not be conveniently agreed on together with put to use by way of the larger sized marketplace for modern culture, any newer creators brainstormed regarding ‘wacky ideas’ together with ‘workable concepts’ which would persuade ‘green behavior’ and perchance transform any designer purse suitable essential system more than a rapid together with distinct software program. louis vuitton monogram outlet Earliest designed thus to their university or college Earth-friendly Structure assignment, any Hangbag isn't just a substitute into the procuring sacks that you choose to offer your home together with discard once implementing once or twice, but will also replaces clear plastic hangers in your own clothes.

  2. There are two prevalent http://www.ehuub.com/login/ fancy fish mixed bags that are foreign in colossal numbers. The main classification is that of egg-laying fishes that incorporate goldfish, dark window tetra, zebra danio and a lot of people more. The second classification is that of livebearers that incorporate molly, sword tail and guppies among numerous others. Furthermore, there are other well known species like angelfish, loaches, bichir, redfish, catfish and others. Observe the pictures of these fishes to pick appropriately.