By Jessica Miller-Merrell
We’ve mentioned the power of digital storytelling
In fact recently a big social media influencer posted on his Facebook page why he doesn’t use a particular brand for his photography needs. He publically shared his story, mentioning that three years ago when he applied for a job with “Snap Shutter,” he went on a series of interviews only to be left with zero call backs, in spite of his professional attempts to follow up.
I also know of a friend who has been on the job seeker circuit full time for almost one year. She has applied to over 100 jobs on LinkedIn. She has interviews, up to three per week. She routinely, professionally follows up with them. She has become discouraged at the lack of response recruiters have provided. She told me that only about 5% of the organizations she has interviewed with actually give her the courtesy of a response.
Be aware of damage control.
Candidates invest energy, time, and other resources like favors from friends for introductions for example. Sadly, when the interview process ends with a non-response from the recruiter or hiring manager, it is a sign of unprofessionalism and disrespect. This lack of professionalism not only damages the spirit of the job seeker, it can also damage the organization’s reputation as well as the entire recruitment industry.
How recruiters can help.
When you (the recruiter) close out that job requisition or posting in your ATS, go beyond just the average and provide job seekers with a list of valuable resources and information that’s available in your talent network or on your company careers page. Help candidates see the forest through the trees and get the job information and support they need to find the right fit for them.
- A simple resume template and cover letter goes along way to providing job seekers while educating them on your company’s preferred resume format.
- A career page with resources on your organization’s web site. Ideas could include:
- FAQ and responses for the job seeker
- Quotes on what recruiters like from job seekers
- Testimonies from interns or staff on how they acquired a job
Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s is the Chief Blogger & Founder of Blogging4Jobs. You can follow her on Twitter @jmillermerrell.