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Friday, June 13, 2014

How Employment Branding Changes Everything in Recruiting (Part 2)


By Jessica Miller-Merrell

Yesterday we talked about how doing your homework can not only help avoid past mistakes, but can help determine how certain successes in your employment brand can be duplicated and change how you recruit. In this part of the series we’ll talk about a few benefits of how a strong employment brand can change everything in your recruiting and a few more ways to build a strong pipeline.

 

Creating a Strong Pipeline Supported by Your Employer Brand 

 

Use channels to funnel candidates to your ultimate destination. 
Whether it’s a careers pages or a talent network, using Talent Circles, you are building keep in mind the end game isn’t the number of Twitter followers, it’s building relationships with a community of qualified and targeted candidates. Recruiters get hung up on it all being about the number of followers or the size of your network when in reality it’s about the qualified candidate pool.

Having a network where these candidates can go to network with you and your team will keep them involved for future opportunities.

Be engaging.
Provide resources, information and content that your audience needs. Share regularly and build a reputation that rises above the noise and elevate your own recruiting efforts with employment branding. It’s not enough to have candidates sign up for your talent network or fill out a form on your career page. You must be engaging to keep the candidate interested in your company. Building a strong employer brand can help with these tasks.

  

Benefits of a Strong Employer Brand 

Attracting the right candidates to your company.
The perfect recruiting strategy doesn’t really involve finding the perfect candidate in the perfect job. It’s finding the perfect person for your company. When finding the right candidate it’s important that they fit in well within your company’s culture and they mesh with current employees. This has been proven to not only create higher workplace morale, but better productivity between employees.

Set the right expectations and improve retention.
No one likes turnover. Communicating clearly and upfront what it’s like to work for your company will set expectations in the minds of your candidates. Having a strong employer brand will help you attract the right people for your organization. Therefore, you will experience higher employee retention rates and better performance over companies who have a weak, ‘care-free’ employer brand attitude.

Showcase the skills and traits that are valued in your organization and you’ll be able to obtain new hires that know how to emulate them.

Building a strong employer brand will help dictate the candidates who fall into your pipeline. If you work on your brand and overall recruiting strategies you’ll see high retention and productivity rates. Your employees are the key to success. Start investing in a strong employment brand strategy and you’ll see results you’ve been looking for.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s is the Chief Blogger & Founder of Blogging4Jobs. You can follow her on Twitter @jmillermerrell

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