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Wednesday, July 16, 2014

5 Ways to Optimize Your Recruiting and Hiring Strategy


By Jessica Miller-Merrell

Learning to optimize your recruiting and hiring strategy can not only save your recruiters and marketing teams time, but they will be able to increase their ROI in a shorter amount of time. Take these five easy and affordable solutions to your recruiting and hiring problems.

Great, relevant and timely content
Content is king. No one will deny it and no one will dare to say otherwise. In the world of content marketing, blogs, podcasts, webinars, and everything else under the sun, relevant and timely content will help optimize your recruiting and hiring strategy over and over. Five years ago no one was blogging. You had news sites and the occasion opinion articles popping up, but this platform and idea of content was still fairly new.

The number one content management system, Wordpress, states that in July of 2009 there were only 4 million posts published per day. Today they publish over 36 million. That’s a 900% increase in blogs on Wordpress alone. The trend is here and if you aren’t producing content on a consistent basis you’re about five years behind.

Leveraging SEO, circles and tags to engage a targeted audience with job postings, blogging and social media.
Search Engine Optimization (SEO) is one of the most important factors when dealing with blogging, job postings, and social media. Being able to accurately leverage SEO to produce quality, high-focused content will help boost your efforts tenfold. Researching popular keywords through different tools will allow recruiters to find searchable terms and market a job posting to a larger audience. Understanding the trends will allow recruiters to stay ahead of the curve and allow them to spend less money and reach more job seekers.

Create moments of engagement.
Whether through a webinar, video interview or document sharing like TalentCircles offers, these engagements are important to building relationships with your talent network and community. The worst thing a company can do is have candidates apply for a job and forgetting about engaging them. Make sure recruiters are able to create moments of engagement with each candidate, no matter how small these moments are. Utilizing talent communities, like TalentCircles, gives recruiters a strong tool to engage each candidate that funnels through their pipeline.

Leverage multiple mediums that matter with your community.
Ask your job seekers what channels matter to them most and focus your recruiting and marketing efforts. The “post and pray” recruiting strategy is outdated and irrelevant. Survey job seekers as they apply and see which mediums they’ve used to follow, engage, and ultimately the reason they decided to apply. Knowing this information will allow you to spend less time in marketing, but also increase your ROI.

Create an experience.
This is the most important out of all five. Great candidates have options. Create a dynamic resource and community that lifts your brand head and shoulders above the competition. If you’ve found a few candidates whom you’d like to work for you keep them engaged throughout the entire process by having a spot where they’re able to interact with recruiters and get a better look into your company. In a competitive market it’s important for job seekers to feel welcomed and wanted. Creating an all-star experience will allow your recruiters to do just that.

What are some of the ways you’ve optimized and strengthen your recruiting efforts?

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s is the Chief Blogger & Founder of Blogging4Jobs. You can follow her on Twitter @jmillermerrell

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