Talent Circles

Tuesday, July 8, 2014

How to Take Advantage of Guerilla Recruiting to Elevate Your Employment Brand

By Jessica Miller-Merrell

We’ve all been there. Quarterly layoffs or some bad PR that really impacted your organization’s employment branding or kept you from getting a really great candidate because of a bad review on sites like Glassdoor and even a referral gone wrong from someone who used to work at your company.

There isn’t a day that doesn’t go by where a brand or organization isn’t negatively impacted by something happening in the news. Someone from marketing tweeted something inappropriately or a scandal broke that sent a rival company scrambling. For recruiters and those in employment branding who are competitors, this is an opportunity for you to really shine and engage those job seekers combining a number of tactics including online, in person and digital storytelling.

Share your strengths.
I don’t recommend mentioning the rival organization that is in question, just focus on the benefits and perks to working with you. When something negatively happens with a competitor stay positive and focus on why your company has a better culture. Taking advantage of a competitor’s mishap will allow your company to shine brighter. As I said earlier don’t mention that company, but use what happened to your advantage by strengthening your position in the market.

Focus on the positive.
No one likes mudslinging, and you don’t want to damage your own employment brand. Reach out to a targeted group of job seekers who may be looking for new careers with you. Target those ads using Facebook, LinkedIn and other social networks to engage those job seekers driving them to your TalentCircles talent network. A little targeting can go a long way. Focus on what makes you stand out and why the environment you offer in your workplace is positive.

Use Traditional PR.
This helps increase the virility of your message. Work directly with your PR and marketing team to help branch out into avenues you might not have access to. A strong PR and marketing company will have connections in the industry that you don’t necessarily have as a vendor. Use them to your advantage when dealing with negative news against your company and employment brand. These companies are designed to help reach a broader audience in a shorter amount of time due to the number of connections that they have and the face paced nature they’re used to in their everyday work life.

When a competitor is facing a scandal it’s time to skip traditional recruiting tactics and put all hands on deck to recruit stronger candidates that might’ve choose them over you. No one wants to start at a company that is going through a scandal and being able to snatch up the strong candidates at your competitors’ time of weakness will help strengthen your workforce. Use these three suggestions to help expand your brand beyond what you’re used to and start guerilla marketing when it matters the most.

Have you ever dropped traditional recruiting practices to hire more aggressively against a competitor? Let us know.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s is the Chief Blogger & Founder of Blogging4Jobs. You can follow her on Twitter @jmillermerrell


  1. On-line researches are incredibly beneficial these kind of gucci replica. If you love your presented eye wear of an internet site so you acknowledge involving their price tag, most you must do can be variety your current eye wear style for the get get furnished pertaining to by simply on-line firms and still have chanel replica shipped to anyone. On the other hand, it's advisable should you have actual physical profile considering that the simplest way to assess the top in shape should be to privately do it. Your eye wear have to have a new warm in shape for the nasal along with throughout the sight. Decide on in addition a new light and portable eye wear so they really are not that will fake cartier watches. Currently, you'll be able to get along with hunt for the idea. Research. Your current aspiration street motorcycle eye wear could just be many feets faraway from anyone. Type in duplicate totes. Nearly all duplicate totes are generally consequently correctly reproduced that will many people, perhaps your mates, knowning that replica hublot for man supplying you with an extra peek for the block will not likely be capable of explain to your big difference. Nearly all duplicate chanel replica handbags are generally less than 50 % the cost of legitimate developer luggage.

  2. breitling replica Swiss Watches accept been the dream watch for those who apperceive a bit about watches. The sole agitation is that not anybody can pay for to acquirement it. The discount Franck Mueller watches at www.online abundance are of the incomparable top quality which accept the ability to endure best at a decidedly bargain rates.The exceptionally to activate with louis vuitton replica was produced in 1983 and was referred to as Tourbillon. Each of the movements aural the Omega watches are developed by Omega alone, and they may be one of its sorts back in the accomplished crafted appearance and actions.Nonetheless, there appear to be a abundant amount of additions to the watch immediately afterwards it was launched in 1983 about the a lot of cogent 1 would be the perpetual agenda & minute repeater. Aural just a abbreviate amount of time Cartier has designed a name for abandoned and is been admired as the baton while in the industry. As a aftereffect of its technology and incomparable craftsmanship, hublot replica has been a accepted central the celebrity and appearance collectors. It is aswell admired for its uniquely advised dials and its ultra avant-garde cases.Adding jewels to the acme Omega Speedmaster of the Cartier band of watches could be the Casablanca which comes with an automated movement in a stainless animate case. This abnormally advised watch from Switzerland can be beat accidentally or on a dress too, as it fits both scenes actual appropriately and nicely.The Casablanca accumulating unveils the mysteries of far abroad places and has become the watch for your ultimate traveller with its skilfully created designs and adapted curves, altogether advised to the being who has a aftertaste for natural simplicity, stylishness, & casualness.Original Omega Casablanca watches accept not been for everybody back of omega replica its affordability. Having said that, www.online abundance offers appropriate accomplished Cheap Omega Casablanca watches that action something added and acknowledgment to this, about everybody can allow to accept this chic watch.The humans at abundance ensure that the top superior and body in the watches may be replica watches the best.You can get a array of options to accept from the Cheap Casablanca Omega watches.