By Jessica Miller-Merrell
When executives
talk about what makes a company successful, they often use terms like profit,
sales and revenue, but when it comes down to the critical conversations of how
to make it all happen, the talks soon turn to people. I guarantee that at the
heart of the majority of C-suite conversations is the issue of people. How to
get the best, where the best are working, how to keep employees satisfied, the
skills and abilities of key players, and I could go on and on. It isn’t money
that makes the world go round. It’s people.
However, all too
often we see that the areas of the business that get the most attention and
focus are the ones that sign the deals and bring in the clients, not the ones hiring
and maintaining the workforce. In fact, HR tends to have a negative reputation
within many organizations, despite the fact that they are the very people that
have brought the company’s workforce together.
The invisible glue
As the saying
goes, “Out of sight, out of mind.” In the majority of companies, HR tends to
play a behind-the-scenes role in keeping the company’s workforce fully staffed
and productive. There’s nothing wrong with the rest of the company never seeing
that magic, except when it comes time to talk about how it all happened. It’s a
sad fact that unless your actions had a direct impact on the outcome, your
contribution may go unnoticed. There’s nothing wrong with playing a supporting
role, but it’s vital that leaders understand how HR plays a role in the company’s
success.
Proving our value through partnerships
Sales teams have
spreadsheets full of numbers that can place a monetary value on the impact they’ve
made, but supporting players have to work a little harder to help outsiders
understand their value. Leaders often don’t understand our roles as human
resources and recruiting practitioners. They don’t fully fathom why our roles
are so important because our influence indirectly impacts the results they see.
Because of this,
it becomes part of our job to help others understand just what it is that HR
does and why it’s so important. To do so, we can’t simply declare that we’re
valuable. We have to show it. One of the best ways that we can do this is to
develop partnerships with key business areas within your company. Partnerships
can prove to be incredibly valuable, allowing leaders to put a name with the
results they’ve been seeing. It’s a simple fact that our influence and impact
is hard to grasp, which means that we must help people see the role we play. Partnerships,
relationships and alliances with business units, key influencers and income-generating
areas of the business will help the HR department to visibly demonstrate how
your talent acquisition and retention skills are linked to the success of a
company.
By developing
these partnerships, we’re also sending a message to those business areas that
the human resources team wants to understand that part of the business better
as well and be fully equipped with knowledge that will help to source talent
that is a perfect fit.
It’s never a bad
idea to invest time into the business units you work closely with, but the need
to illustrate HR’s value makes it even more important to develop strategic
partnerships throughout the organization.
Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s is the Chief Blogger & Founder of Blogging4Jobs. You can follow her on Twitter @jmillermerrell.
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