In general, recruiting isn’t usually viewed as the department
or industry where innovation happens. It is common that business leaders and
others outside of our industries, don’t always understand, or grasp everything
it takes to recruit, engage and hire the best candidates for their company.
It’s not that your business leaders don’t care, it’s just not their area of
expertise.
Innovation in the area of talent acquisition isn’t about
generating the most buzz or being the most unique, it’s about the strategies,
plans and execution that generate results. These desired results go far beyond
just the number of hires. We must also consider things like cost, timelines,
the use of resources and the long tail metrics like retention due to recruiting
and hiring done correctly.
1) Research
As a recruiter, you have to be diligent in understanding your
target audience. Each position you have to fill is different. You have to
tailor your approach with every role, making sure you know and understand how
to reach and gain the attention of the best candidates for that position. It
also goes back to the idea of making your company known in various places where
qualified talent is available, even prior to needing to fill a position. By
researching your options and getting your company’s name out there on industry
websites and social media platforms like LinkedIn, it will make the process
even easier for you once it is time to hire because you did some of the legwork
beforehand.
2) Metrics
When it comes to analytics, metrics, and data, they don’t just
help you justify your actions and gut instincts. The numbers provided help you
build better formulate recruiting strategies and campaigns. There is value to
be found in trends and forecasting. Having an idea of what might be coming down
the line and then being prepared for it allows you to remain proactive and
focus your efforts accordingly.
3) Proactive Recruiting
It is important to focus on the long term and relationship
building with your ideal candidates. You may find a person who would be a
valuable asset to your company but doesn’t currently fit any open positions
that you have been tasked to fill. By maintaining even basic relationships with
these candidates, you keep your company in the forefront of their mind and will
have an easier time placing them in the right position down the road.
4) Technology
Technology goes beyond just having an updated applicant
tracking system to the tools, tech and resources that help you quantify your
current efforts and help you make smarter decisions in the how, when and why of
recruiting. Beyond tracking, it should help you save time and space while
expediting your processes.
5) Understanding Your
Market
This ties directly in with the research aspect. Once you have
collected your information it is important that you make sure to understand it
and the people you are trying to attract. YOu must understand the market in
terms of localized recruiting efforts, industry trends and economic indicators.
Doing so will help you make the best decisions and lead the way to efficiently
filling positions with qualified talent.
Real innovation only looks easy on the outside. It takes
meticulous planning, research and efforts that are far reaching. Just looking
at the five points above, it is easy to see how these things weave together.
When done properly, these items feed into each other and move you along in the
process of recruiting.
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