Talent Circles

Friday, January 2, 2015

Don’t Forget the Lurkers in All Your Social Recruitment Activities



By Jessica Miller-Merrell

If there is one thing I’ve learned in all my years of HR blogging, posting, tweeting and social interaction, it’s that even if there are few comments, people are listening. In fact, those who are interacting are a small representative sample of all the people out there watching, reading and following. The vast majority of people are actually lurkers. 

“Lurkers” sounds like it could be a negative term but in the online world, a lurker is just someone who stays in the shadows. They want to hear what you have to say and see what your company is doing, but you’ll rarely see them interacting. Instead, they’re floating around out there quietly researching, reading and absorbing your information and content. And if it’s not enough to know that they’re secretly finding value in what you have to say, also know that they’re making judgments about your organization and even talking about you. This is why it’s so important to consider them when planning your social recruiting tactics.

Catering to the lurkers
Did you know that lurkers make just as good employees as vocal social followers? It seems silly to say that, but there are many people who seem to not know that because they only attempt to reach the most vocal. In the recruiting game, comments don’t necessarily equal desirable employer. They can, but they don’t always. In any case, it’s important to remember that you may be missing out on some of your best future employees by ignoring the lurkers.

Lurkers are information seekers, so the best way to cater to this crowd is to make information and resources readily available to them. Share about your company culture, what your employees are like, the organization’s values and more.

If you won’t, someone else will
One of the most important reasons to provide this information is because you’re not only missing out on reaching this crowd but also driving them toward outside sources to seek information.

CEB reported that a shocking 80 percent of candidates visit other sources online to find out about a company, such as employer-review websites. This could hurt companies who work hard to shape their employer brand because third-party websites typically have no way to filter inaccurate or unnecessarily negative (read: posts from disgruntled employees) information from being presented. While there are some who will always consult outside websites when considering an employer, many just want their questions answered and aren’t getting what they need on a company careers page.

You have the ability to influence lurkers each time you post. And trust me when I say that every time you think something went unseen, it was likely seen by many. This is something you don’t have to take my word for, however. In the last few years, social analytics have revealed a lot more to us about how many people see our posts, videos and links than ever before. It’s enlightening to know that people, both lurkers and active participants, are following your every move. It helps you shape your messaging and strategy to reach the majority rather than just a few. 



Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s is the Chief Blogger & Founder of Blogging4Jobs. You can follow her on Twitter @jmillermerrell

2 comments:

  1. Anyone gold and silver, sturdy construction as well as standardised doing will be particularly fake chanel observable to your dude who seem to is aware adornment, plus hopes so that you can infect all those all over the pup together with the exact. Cartier for any recent 75 and also ages includes treasured level of quality plus its wholly commited but not only so that you can client satisfaction, nonetheless to your collectability with it has the astounding breitling replica uk different watches. The following has been a lifestyle plus this three years it is going to keep plus, and your procedure during which any built look at will likely to be made by way of. A indefinite collecting a Cartier banquet involve different watches for example Santos hovering tourbillon which will comes into play white colored yellow metal, plus reveals lovely graphical points that should failure a satan, a water tank Usa hovering look at, featuring its blade processed precious metal pink possession, and various styles mainly for boosting the person around you actually, as well as elegant group that should generate rolex replica sale a person green with envy. All these is going to amply involve Miss out on Pasha, Like, as well as la Dona de Cartier concerning alternative helpful Styles. Each one ingredient is definitely subjected to testing, plus each one treasure created to man or women care. This particular deliver the results will not be for any fainthearted, nonetheless those of you that confidence impossibilities. Over-all, a Cartier just isn't a wristwatch; it is the quintessential collector's solution.


    ReplyDelete
  2. In fact decent blog. I'm sure especially floored towards watched your web blog. It happens to be confusing with myself nowadays, exploiting popular, typically the functionality not to mention usefulness might be maddening. Nowadays soon after check cashing thanks a lot for an amazing put up. Have a relatively fantastic timing. Best of luck.

    ReplyDelete