By Jessica Miller-Merrell
Since 2008, Twitter has been my favorite social network
because it provides you access to millions of potential candidates, friends and
resources 24 hours a day. It requires users to parse down their message to just
the essentials in 140 characters, which makes it easy to take
in a lot of information without drowning.
However, with so many ways to use the social network, I think one of the most
valuable is hashtags. Hashtags are the Dewey Decimal System of Twitter. Users
post the pound sign, followed by a series of words or characters (no spaces) to
catalog or file the tweet. It helps you keep track of related tweets and helps
other users find all tweets under that hashtag, such as tweets related to a
certain topic, event or Twitter chat.
Hashtags were developed by Twitter users themselves and have
become an integral part of how we search, navigate and find topics to research
and people to connect with. Twitter has remained the third most popular
resource and search engine second only to Google and YouTube, so it’s no surprise
that people take to Twitter to discover, learn and of course, chat.
After hashtags were born, conversations began to focus
around them and people began hosting Twitter chats that users could participate
in simply by meeting up on Twitter at a scheduled time and using certain
hashtag.
The
how to
The great thing about hosting a Twitter chat is that all it
takes to do so is a following, a hashtag and a time. You don’t have to handle
RSVPs, meeting space or any other aspect of a traditional event, and yet you
get the benefits of one. Announce your Twitter chat a week before through your
Twitter, careers page and perhaps even an email announcement. You can let
participants know what topics will be covered and then encourage them to come
with their own questions and responses. Of course, let them know to use the
unique hashtag you’ve created for the chat. Then when the time comes, simply
moderate the conversation. Start with an opening call for questions or begin by
sharing. Respond to as many tweets as possible and hopefully, candidates will
also connect and chat with each other.
At the end of the chat (and even throughout if you have the
chance to), take the opportunity to direct participants to your talent network,
careers page and other social networks. If you plan to make the Twitter chat a
regular event, you can let them know when the chat is wrapping up.
Why
it makes sense for recruiters and candidates
Twitter chats provide candidates the opportunity to interact
and engage with
your recruiting and talent acquisition team in a real time engaging way that
has never been accomplished before. It helps increase your bandwidth, your
messages and grow your community in a way that no other tool can.
Watch for part two of this series on using Twitter chats to
find out how you can take your chats to the next level and see growth.
Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She's the Chief Blogger and Founder of Blogging4Jobs. You can follow her on Twitter at @jmillermerell.
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