This
post is part of a series describing
the nine "Cs" that drive a successful social recruiting
strategy and started with You do social sourcing. Now start
your social recruiting strategy!
Following-through your branding strategy is
critical.
Your social
pages express your brand and your message. They are consistent across the
various social sites: Facebook, Google+, LinkedIn, or Twitter. They are your
social image. Still, when candidates respond to your call of
action, your employer branding magic ends: you transport candidates into the
bland environment of a standard ATS. Just like customers, candidates
immediately feel when they are treated impersonally.
Consistency across your social
media accounts is key to quality social recruiting. You brand is not just a
show to be seen from afar. Your brand must be present, inspiring and immersive
at all times — especially when people get closer to you.
You must pursue your employment
branding initiative inside your network, and again, bridge your public
persona and your internal corporate identity.
Here is an example of great brand continuity
created by The Home Depot.
On Twitter
On their talent network powered by
TalentCircles
Using TalentCircles, you can customize the look and
feel of your entire talent network.
- Most capabilities are point-and-click features.
- A free customization toolkit allows full custom branding of the header and the footer of the platform — plus custom CSS and JavaScript. This toolkit allows for complex and deep customization of any page of the network.
The image
that you have developed for your company on the Web at large must be continued
inside your private network. The candidates who "like" you on
Facebook must be immersed in the same type of experience if they happen to want
to work for your company, now, or later down the road.
In short,
if you want customers and candidates to take your brand seriously, take it
seriously yourself!
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