Go to TalentCircles Website

Thursday, September 26, 2013

How Lack of Candidate Engagement Can Affect Employer Branding



By Jessica Miller-Merrell
 
We talk a lot about candidate engagement and how important it is to connect with each candidate that siphons through your pipeline. But what happens when we don’t? What kinds of consequences will our actual employer brand face? We’re told that the candidate is most likely a customer... So let's keep this in mind!

Here are three consequences your employer brand might face if you lack the right candidate engagement strategy:

No more candidates. This one might seem a little extreme, but if you continue to put candidates into the “black hole” your reputation will be damaged and candidates will opt-out in applying for your open job requisitions. According to a recent survey 77% of candidates receive no communication from the organization after they’ve applied for a position. If this number is any reflection of your own company, something needs to change before your reputation is ruined.

How to Fix: Treat each candidate as if they were the front-runners for the position. Having a Talent Network within your company allows recruiters one-on-one communication with candidates. Just because a candidate might not be qualified for one position they might be overqualified for another. A Talent Network allows you to keep records on each candidate so you may find the best position possible for them at some point in time within your organization.

Loss of customers. If candidates are customers and the candidates are unhappy with their experience it’s only fitting that they’ll lose trust in your company and either shop less or altogether. Each part of your company should work together when it comes to delivering exceptional results across the board.

How to Fix: Same way you’d fix no more candidates. Treat everyone as if they were  the top candidate for the position, even if they aren’t, and give them a positive experience that they won’t forget. Remember how you act as a consumer: if a store treats you well, you come back to that store even if you do not find the goods you wanted to buy.

Damaged Employer Brand: In the age of employer brands it’s important that you’re above the competition. If you’re not, you won’t be able to recruit top leveled candidates into your company.

How to Fix: The same way you’ve fixed all your other problems. Engage the candidate whether they’re the best or not.

The morale of the story is treat each candidate like they’re number one — just the way you want to be treated yourself when you walk into a store. When you do so, no matter if they get the job or not, they’ll talk about how great of an experience it was to be apart of your company’s hiring process.

Jessica Miller-Merrell, SPHR is a workplace and technology strategist specializing in social media. She’s an author who writes at Blogging4Jobs. You can follow her on Twitter @blogging4jobs

Photo Credit


1 comment:

  1. Check the ysl replica cipher to verify authenticity. The LV cipher is about balanced from ancillary to side. So attending at the bag all-embracing to see if the cipher is symmetrically placed in affiliation to the handles and sides. Check every attachment for a covering tassel. The tassels should be fabricated of the aforementioned adaptable covering as the purse itself. If the tassels attending agleam or plastic-like, it is acceptable a replica purse. Look for a name bowl on the alfresco of the purse. If it has one, it is not authentic. Balenciaga puts their tags on the hermes outlet central of their purses, either in metal or leather. They will account either the appearance or consecutive amount on the tag. Check the added tassels that arise with the purse. If they are formed in a circle, it is not a absolute purse. Balenciaga consistently sends added tassels in a clear, collapsed artificial wrapping. It may be bankrupt in on itself but the tassels central will never be rolled. Scrutinize the purse photos anxiously and analyze them to chanel replica accurate photos from the Balenciaga website. If the agent does not account photos of the absolute purse for sale, beware. If he abandoned lists banal photos, ask to see photos of the absolute purse. Look at the accouterments on the purse. Balenciaga accouterments is either assumption or a addled silver. If the accouterments on the purse is shiny, it is not authentic. Examine the leather. If aggravating to actuate the actuality of a covering handbag, analysis for inconsistencies in the color, like ablaze patches on the apparent of the bag. Aswell agenda the bendability of the leather. If the bag feels stiff, it's acceptable an impostor, according to the dior handbags Seattle Post-Intelligencer. Observe the Prada logo. It should arise on a metal tag on the alfresco and the central of the bag. You should aswell see the chat "Prada" stitched again forth the inside. Use accepted sense. If you acquisition the backpack at a flea bazaar for $99, you can bet that it's a fake. If you acquisition it for bargain by a acclaimed banker in a high-end appearance commune like Rodeo Drive in Beverly Hills, you can buy with confidence. If searching at handbags online, analysis the seller. Do a quick Google seek for the aggregation affairs the account and attending for ratings from added buyers. If application an online bargain or retail website like eBay, bang on the seller's user appraisement and apprehend specific reviews. Examine the accouterments for any signs of discoloration, blight or fading. Attending anxiously at the ysl outlet zippers, clasps and chains and agenda the superior of the brass. Prada uses abandoned aged brass, so ailing complete accouterments is a asleep betrayal for affected merchandise.

    ReplyDelete